Sep 29

What Marketers Need to Know About the IAB’s Latest Ad Fraud Crackdown

Posted in: Uncategorized

The digital ad industry has a few more reliable constants than fraud, a problem that costs advertisers $51 million per day, according to Juniper Research. As malpractice, and criminal convictions mount, IAB Tech Lab is planning a further transparency crackdown by drafting detailed guidelines to help media buyers enact anti-fraud measures. In particular, the nonprofit…

Related posts:

  1. New Media Implementation–Lead, Follow, or Fail  There has been a lot of chatter regarding emerging media,...
  2. The Best of the Worst After Cannes and all the recognition many commercials and...
  3. Google’s Taskmaster Partnership Falls Foul of Britain’s Ad Regulator In late October last year, British broadcaster Channel 4 announced...
  4. How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn The U.S. outpost of the general news publisher The Guardian...
Tags: ,
No Responses to “What Marketers Need to Know About the IAB’s Latest Ad Fraud Crackdown”

Post a Comment