Hasta La Creative!

Wired’s running a feature called “Free! Why $0.00 Is the Future of Business.”

Nat Ives of Ad Age spoke to Chris “Long Tail” Anderson, Editor of Wired, about the free economy. There’s much to absorb in Anderson’s thinking. Like this:

The third model of free is the gift economy. This is what used to be called freaky, Berkeley, hippy-commune stuff and now is the basis for Wikipedia, the blogosphere, Craigslist. There is a real economy out there that is motivated by nonmonentary consideration such as reputation, attention, expression — all the social incentives that are turning out to be incredibly effective in getting people to do things for free.

Another interesting thing Anderson says is, “Advertising isn’t the victim of the free economy; it’s the engine of the free economy.”