We Hear: McCann Eliminated From ALDI U.S. Review
Posted in: UncategorizedALDI is in the midst of a review of its U.S. account and incumbent McCann Detroit has been eliminated in the process, according to sources with direct knowledge of the matter. Sources claim Leo Burnett is among the finalists in the review.
McCann declined to comment. ALDI U.S. has yet to provide a statement as of publication time.
ALDI spent just over $51 million on measured media in the U.S. in 2016 and $40 million in the first six months of 2017, according to Kantar Media.
ALDI named McCann as lead agency for its U.S. account back in 2009. The agency brought on Gary Holme as senior vice president and creative director on the account in 2015, but he appears to have left the agency a year and a half later.
McCann Manchester has long handled ALDI’s advertising in the U.K. and retained the account following a review in 2016 which included Mother, JWT, M&C Saatchi, and Havas. In 2015, McCann Worldgroup Germany was named AOR for ALDI Nord.
Patrick Coffee contributed reporting to this story.
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