We Ask a Twitter Co-Founder, What’s Up with Fail Whale?



NEW YORK (AdAge.com) — Twitter was the brainchild of Jack Dorsey, but it was birthed in 2006 by Mr. Dorsey and 13 others assigned to a team within a failing podcasting startup, Odeo. What if you were on that team, contributed materially to the development of the microblog service, only to get laid off, by Odeo? It happened to Dom Sagolla, (@Dom), who develops apps for iPhones today (including one for Barack Obama '08), but has oddly made a career as a Twitter outsider, including a book to be published by Wiley, "140 Characters: A Style Guide for the Short Form."

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