Mar
22
Warsaw Marathon and its sweat patterns
Posted in: UncategorizedMarathons take place everywhere around the globe and it’s always the story of people trying to reach the finish line. How to create a uniquely local advertising for yet another Marathon? How about transforming the most popular local buildings into sweat patterns on the runners’ outfit. That’s what G7 Warsaw prepared for the Warsaw Marathon in 2007.
Below you can see two most characteristic buildings of Warsaw: the Palace of Culture and the Column of King Zygmunt.
… and here are their reversed sweat reflections in the Warsaw Marathon’s advertising:
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