Sep 16

Vodafone Sends $530 Million Global Media Account to Carat

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British multinational telecommunications company Vodafone has selected Dentsu Aegis Network’s Carat as its global media buying and planning agency partner, following a review. The appointment came “after an extensive process,” a Vodafone spokesperson confirmed. “Dentsu Aegis has strong credentials to support Vodafone, particularly with regards to their experience supporting other clients who have moved digital…

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