ViacomCBS Taps Droga5 to Rebrand CBS All Access

ViacomCBS has chosen Droga5 New York as its creative and strategic partner for the rebranding of CBS All Access, the company’s streaming platform launched in 2014. Wieden + Kennedy also participated in the pitch, according to a person familiar with the matter. “It is incredibly exciting to partner with such a storied and iconic entertainment…

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