Feb
21
Vermont’s Lightbulb Moment
Posted in: UncategorizedEfficiency Vermont wants Green Mountain staters to buy lots of compact fluorescent bulbs, or CFLs. So much so the advocacy group turned to Burlington agency, Kelliher Samets Volk for a TV, print and interweb campaign called New Bulb In Town.
The goal is to sell 600,000 CFLs in Vermont this year. In other words, one for every resident.
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