Hasta La Creative!

"I had no clue about advertising growing up, didn't think about it much … didn't think of it as a profession." That's Frank Cooper, chief marketing officer of PepsiCo, speaking in a new recruitment film designed to address one of the many issues contributing to lack of diversity in the advertising and marketing industries. Dubbed "Pursuit of Passion: Diversity in Advertising," the movie is a joint project put out by the 4A's and VCU Brandcenter and will make its debut during Advertising Week. It will be screened for New York City public high school students during a presentation by VCU Brandcenter's Rick Boyko on Sept. 27.