Apr 09

Until Facebook Verifies Compliance and Penalizes Violators, Usage Will Continue to Decline

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Data-driven marketing has exploded over the past few years. Marketers have celebrated their newfound ability to improve effectiveness through better targeting and personalization. In a recent article, The Economist proclaimed personal data as “the world’s most valuable resource.” Social platforms such as Facebook have been at the epicenter of the resulting gold rush, providing advertisers…

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