Hasta La Creative!

In tough economic times, history reveals that the most successful businesses not only keep their hootspa, they take it up a notch. These days, sadly, many companies are making blind cuts in spending or running for the hills for cover, but giants like Trader Joes, Burger King, and even Jim Henson took a chance and got their start in uncertain times.
The absolute worst thing a business could do in these economic crises is cut marketing costs. I mean, does it really make sense when you need business to cut the one thing that gets you business? CEB (Corporate Executive Board) reports that 90% of companies that blindly cut sales, marketing, overhead, etc don’t maintain savings for more than 3 years. Now that doesn’t sound like sound decision making.

Some thinking says that the market will determine the direction on it’s own and if there really were opportunities out there, others would have already seized them. But industry articles reveal how market leaders like Whole Foods, Southwest Airlines and Macys have smashed that theory.

So whether you are looking for employment, new customers or new opportunities…do yourself a favor and don’t be a pansy…step out there boldly, take chances, and don’t make decisions based on fear.

Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/