Jul
07
Twitter Makes a Play for Performance Ad Budgets and Indie Agencies
Posted in: UncategorizedTwitter may be a cultural touchstone, but it’s long trailed other social platforms in terms of ad dollars. Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and…
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