Aug
13
Treat Your Clients Like Prospects and Vice Versa
Posted in: Uncategorized
When the Advertising Agency Register, originally a British import, opened its doors in 1980 to help marketers with the process of agency search and selection, there was an unspoken gentleman's rule: Mega-agencies threw back the smallest fish — at that time it was usually accounts less than $5 million in billings. Some time in the past three decades, the "gentleman's rule" has vanished into thin air.
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