Sep
23
Travelzoo Sticks to What Works as Recession Alters Flight Plans
Posted in: Uncategorized
NEW YORK (AdAge.com) — Craig Calder is the first to admit that his company's marketing is far from flashy. But in Travelzoo's case, flashy marketing doesn't ring the cash register. That's because the travel-deals publisher has found success with very simple strategies: word of mouth and targeted online campaigns.
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