Oct 15

Traeger Grills Is Smoking Voters Out of Their Homes to Get Americans to the Polls

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For many years, conventional marketing wisdom held that brands should steer clear of political issues. The reasoning was simple enough: What company could afford to alienate a single customer by taking a position on something controversial? But as the socially conscious millennial generation has taken its place as a $1.4 trillion spending bloc, there’s been…

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