Oct
28
To Win Younger Members, AAA Is Crafting a ‘Behavioral Shift’
Posted in: UncategorizedThe American Automobile Association might have great brand recognition, but in a world of cell phone apps for directions, trip planning and ride-shares, many people under age 45 think of AAA as something for their parents, not them. To drive customer acquisition among younger generations, Scott Lugar, CMO of AAA Club Alliance, the affiliate that…
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