Apr 05

This Ketchup Brand Tricked Tripadvisor Reviewers Into Giving a Brutally Honest Taste Test

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Online reviewers have a reputation for being brutally honest. So when ketchup brand Curtice Brothers went seeking unbiased opinions about its product, it knew it could count on the online reviewer community for a candid assessment–for better or worse. Curtice Brothers and ad agency Ogilvy Berlin devised an experiment in which users of travel review…

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