Mar 06

You’re Going to Love the Payoff to This Fanta Ad That Puts Idiots on a Pedestal

Posted in: Uncategorized

There is, unquestionably, a formula for deifying athletes in advertising: One part hyperserious monologue. One part slow-motion cinematography. A few dashes of intense concentration. Someone probably climbs into an ice bath with a grimace. The music is required to either be symphonic or “Take Me to Church” by Hozier. 72andSunny Amsterdam carefully follows the formula…

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