This Honey Brand Reimagined ‘The Three Bears’ as a Cooking Show With Burly Gay Hosts

Once upon a time, there were three bears who lived in a house deep in the sun-dappled woods. We’re talking about Matt, Joel and Phil. You’ll notice pretty much immediately that they’re not axially bears–well, not in the ursine sense They’re burly, hirsute gay men–slang term: bears–starring in agency BMB’s cheekily unconventional content play for…

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