Jul
17
This Brand Treats National Ice Cream Day as Its Super Bowl
Posted in: UncategorizedImagine that National Ice Cream Day is your brand’s version of the Super Bowl, and you’ve relied heavily for years on high-touch activities like handing out samples to hype your product in July and beyond. That’s the reality for Russell Barnett, L.A. Brand Stars honoree and CMO of fast-growing My/Mo Mochi. The brand’s team had…
Post a Comment