Hasta La Creative!

A really lovely spot for Adidas and the 2008 Beijing Olympics brought to you by the talented folks at Psyop & TBWAChina. The first of four spots, “Together” uses a combination of live action action and illustration to create very distinct look that is both clean and austere, while also being warm. A welcome respite from the traditional athlete montage pieces, this spot really conveys the emotion and power that is the Olympics. I don’t think they really needed to end on the full live motion footage, but hey, all-in-all really nice work. Read more about what went into it here.
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