Hasta La Creative!

The Effies Effectiveness Campaign recently named New York agency The Terri & Sandy Solution as one of North America’s 15 most efficient.

Don’t feel bad if you haven’t heard of them; they’re used to it.

And they’re humble, too: after learning about their Effie win, T&SS created a hyper-local campaign designed to extend a congratulatory hand to their fellow Most Effective Manhattan agencies: Droga5, Mekanism, Mother NY and Wieden+Kennedy.

In order to make sure the message was received, T&SS created four different layouts and contacted the buying gurus at Media Worx to score placements reading “Congratulations (from the agency you had to Google)” at the subway stops closest to other winners’ offices.

That’s not all, though.

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