Sep
25
The Road to Brandweek: JetBlue’s Elizabeth Windram on Meeting Sky-High Expectations
Posted in: UncategorizedBetween baggage fees and minuscule legroom, travelers expect to put up with a lot when flying with a budget–or in industry parlance, low-cost–airline. But, according to JetBlue’s latest campaign featuring the Alright Brothers, “just alright” doesn’t fly here. At our annual Brandweek event, coming up Nov. 3-6 in Palm Springs, Calif., JetBlue’s vice president of…
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