May
18
The Non-RSS Subscription Model
Posted in: UncategorizedMy dad’s a retired dairy exec. He used to read The Milkweed, a dairy industry trade rag that’s been in continuos operation for 27 years. He relates to AdPulp through that lens. So, it was neat to see Peter Hardin, The Milkweed’s editor and publisher in this morning’s New York Times.
The Milkweed has over 7500 subscribers and accepts no advertising. Which, of course, is a wonderful way of building trust with one’s audience.
I can’t help but wonder, would you trust us more if we stopped running ads? Would it make for a better pub?
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