Jan
03
The Great Brand Identity Crisis: Coming in 2022
Posted in: UncategorizedIf 2020 was a time when it became untenable for any marketer to avoid the deeply polarizing issues that upended life around the globe, from racial justice to sustainability to politics, 2021 forced a grand level of clarification about what a brand ultimately means. Marketers felt the force of consumers’ explicit demands to take declarative…
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