Hasta La Creative!

My mother used to say that we tell a lot about ourselves by the company we keep. That is certainly true in the adgame. If you use vehicles like free weeklies or coupon books then you can expect to attract the clientele attracted to those vehicles. Upscale advertising costs a lot more, but if your product warrants it you should consider writing the check.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.