Apr
24
Tequila Cazadores: Las Historias Dentro de la Botella (The Stories Inside the Bottle)
Posted in: UncategorizedThe answer to the advertising riddle is buried deep inside the product or service. This is not an original idea. Advertising legend, Leo Burnett, for one, was a big believer in this method. But what does it mean to look inside the product? Let’s say you make tequila in the highlands of Jalisco. In this […]
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