Swedish Beatboxing

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Great time waster, courtesy of the Swedish telecom giant Tele2 is something called BeatBox that lets you record your own beat box tune with a basset hound DJ.

This is the sort of fun, not-available-elsewhere-in-a-superior-format toy that brands should strive for online. It’s a quick little hit, has enough of a connection with a telecom company to be relevant, and is very well-done: you don’t have to speak Swedish to get it. Perhaps one of our European readers could fill us in on whether the basset hound figures in their advertising at all.

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