Dec
11
Study: Store Ads Influence Shoppers’ Goals
Posted in: Uncategorized“Researchers from MIT have shown that people are most susceptible to be influenced by advertisers and promotions at the entrance of the store. According to the scientists, people usually don’t have their shopping goals very clearly pre-determined; they decide not only what specific product to buy but also what kind of product they want to buy during their wondering through the supermarket’s aisles.”
– Softpedia
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