Staedtler: The Ultimate Pencil

We produced two very detailed drawings using only the Staedtler pencil, to produce a level of appeal that exceeds any photography. Drawing a profusion of flowers in bloom conveyed the ability to portray fleeting beauty, while drawing each and every wrinkle on the face of a man who has lived a long life communicated the ability to portray life.

Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Shinya Nakajima
Copywriter: Dai Hirose
Art Director: Hideto Yagi
Photographer: Takaya Sakano
Production Company: Tohokushinsha Film Corporation
Production Company Producer: Koumei Baba
Illustrator: Hideto Yagi
Retoucher: Yosuke Mochizuki

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