Sep
15
Sports Leagues Are Teaming Up With Brands to Bring Digital Experiences to Fans
Posted in: UncategorizedKey Insights: In a pandemic, tracking ROI isn’t an exact science, so marketers need to get creative. Brands don’t always need to buy inventory. Sometimes they can make their own. Minutes into a hockey match between the Las Vegas Knights and the Colorado Avalanche, fans were treated to a special reminder from the stadium’s speakers:…
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