Hasta La Creative!

In a gaming landscape that seems to be focusing more and more on relationships and connectivity, it’s no surprise to see greater emphasis put on features like xbox live and the communal aspects of the Wii (”wii would like to play“). At the same time, differentiating one on-line gaming service from another in the eye of the non-initiated public is no simple task. While it may be the gaming wave of the future, getting more people to jump on board takes some skill, and sometimes a slightly different approach.

This newest spot for Sony’s Playstation Network definitely sits outside of the traditional gaming system mold. The art direction, filming style, and soundtrack all give it an atmospheric quality not usually seen with video game systems. It’s certainly a different answer to the question of online gaming.