May
04
Snoop Dogg and Martha Stewart Promote BIC Lighter in New Partnership
Posted in: UncategorizedStationery, lighter and disposable consumer goods manufacturer BIC has brought rapper Snoop Dogg together with American businesswoman Martha Stewart to promote its new BIC EZ Reach lighter. The first spot, titled “Pass It,” was created by Doner CX, and will run across TV, music streamers, social media and digital content hubs starting May 4. It…
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