Jul
13
Small-Business Marketers Invest Big in AI and Automation
Posted in: UncategorizedBig business-to-business firms often get their hands on artificial intelligence first, but their smaller counterparts need the technology just as much. A report from data and analytics firm Integrate found that 38% of b-to-b marketers are facing budget cuts in 2023, while 40% are eliminating staff. While those budget cuts are decreasing field and event…
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