Hasta La Creative!

On dark and narrow lanes
being careful is your aim
make sure you’ve got lights
or with danger you’ll fight
riding your bike is lots of fun
up and down hill, out in the sun
but always remember good riders take care
do everything safely and are always aware.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child’s safety in your car, Skoda offers you ESP on all of its models.

Advertising Agency: Cayenne, Milan, Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Illustrators: Giovanni Ballarotti, Marco Marella