Jan
11
SiriusXM’s Audio Alchemist Helps Brands Find Their Sound Through Science
Posted in: UncategorizedMusic wasn’t something Steve Keller thought he could make a career out of. The self-proclaimed audio alchemist (official title: sonic strategy director) at SXM Media’s in-house creative agency Studio Resonate built up an encyclopedic knowledge of music as a young man, but was using it only as “a fairly effective dating tool.” “The plan was…
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