Mar
03
Shopper’s Expectations Are Sky High; Retailers Not Equipped To Meet Them
Posted in: UncategorizedYesterday, I started an Adpulp story with this lede: “Expectations. Many American shoppers have learned to let them go, begrudgingly.” I was being facetious. Shopper’s expectations are sky high. According to a new report from BRP Consulting, customers expect engaging and relevant interactions and conversations across all channels and they don’t have any tolerance for unsatisfactory […]
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