Hasta La Creative!

Shield Security, a security company based in Amsterdam, is looking for experienced colleagues. These days it is particularly hard to find good security personnel. That’s why special Jobcases were created: briefcases containing a recruitment message written in steel letters. When scanned at airports and other public locations, working security officers can read Shield Security’s surprise job advert clearly. Apart from special promo teams, Shield Security uses the briefcases whenever they travel.

Advertising Agency: New Message, Amsterdam, The Netherlands
Concept: Chris Sant, Dieuwer Bulthuis, Hugo Rütter, Lennart Wienecke
Account/PR: Catherine Dijkstra
Released: December 2009