Hasta La Creative!

Tribal DDB bought a full page ad in the May issue of Creativity. It’s a long copy ad full of dense prose that leads nowhere. Which, given the clincher, is clearly the point: Nobody Forwards Print

Oddly, this message comes inside the new Creativity, a magazine that has upgraded it’s packaging considerably with this latest issue. Stranger yet that Tribal DDB would leave this clue in the text: http://www.youtube.com/watch?v=uOpxzp4PEUg

Said clue leads to the video embedded above. Which in turn leads to Size Monkey, a site I know nothing about.

So, where are we? Creativity has a new look and feel. Tribal DDB used the occasion of the redesign to lampoon the print medium and long copy ads. I think. Perhaps there’s something else happening here, something I’m too dense to get.