Hasta La Creative!

On the heels of the nostalgia-stoking “Happy Honda Days” national campaign from RPA, Secret Weapon Marketing is releasing a similarly nostalgic regional campaign for SoCal Honda Dealers.

Whereas RPA’s effort pines for the holiday toys of yesteryear, Secret Weapon Marketing uses claymation to evoke the 1964 television special Rudolph the Red-Nosed Reindeer while championing the Helpful Honda Guys. In “All Dressed In Blue,” the animation is set to a rhyming song as the Helpful Honda Guys help a polar bear family build an igloo, cook up an Italian staple for a yeti and help a short elf gain confidence. “Sleigh Wash” foregoes the song but documents a similar “Random Act of Helpfulness,” as the Honda crew wash Santa’s sleigh.

In addition the broadcast spots breaking today, the campaign will be supported by “digital executions, a bloopers reel of all the Happy Honda characters that will be shared through social media; and an innovative take-over footprint at the LA Auto Show.” (more…)

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