Apr
20
Search Giant Google Makes Its Case for Display Advertising
Posted in: UncategorizedNEW YORK (AdAge.com) — Search advertisers: Google would like you to sell you some display advertising. The internet giant is releasing a bit of research today that's counterintuitive, if not somewhat peculiar, for a company so dependent on the search-advertising category for revenue. Specifically: Google is making the claim that display, video and text ads on its "content" network are just as effective as search.
Post a Comment