Jan
09
Scarcity Is for Losers
Posted in: Uncategorized
Ian Rogers, VP Video and Media Applications at Yahoo, spoke at the Creative Artists Agency conference in Aspen recently.
Here’s a small portion of what he said:
There is more opportunity in leveraging the scale of the Web than trying to create scarcity. We’ve all been engaged in many attempts at creating scarcity in digital music and none of them have worked. Meanwhile, others have been leveraging the scale of the Web with great success. We should learn from this pattern and apply our energy appropriately.
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