Hasta La Creative!

Samsung and Cheil UK introduce some new Galaxy S6 phones with the help of ‘The Late Late Show’s’ James Corden– and his hipster alter-ego. Corden plays the sensible straight man, wanting to tout the features of the mobiles, while his alter-ego, the bearded (and bow-tied, and suspendered and pants cuffed) Wilf, is all style over substance. While we’ve seen the execution of “filming a spot for X product,” before, I like how this is a not-so-subtle critique on the flash in the pan directors (and agencies) who figure they don’t need an idea to sell a product. Just throw in some dancers.