Jan
16
Ritz Slips Uneasily into Brand Mid-Life, Repositions as ‘The Fun Cracker!’
Posted in: UncategorizedOn New Years Day, Euro RSCG, NY launched the Open for Fun campaign on behalf of Ritz. They told us it was “multifaceted” and “integrated,” two slabs of PR bait that grip our attention like the iron hand of…
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