Jan
09
Ritz is now “Open for Fun” with the help of Euro RSCG New York
Posted in: UncategorizedEuro RSCG New York did some research and discovered – *gasp* – that 95% of Americans want more fun. No kidding? Really? That totally goes against my research that says 80% want to less fun. Lets do a double-blind study guys!
Anyway, armed with this groundbreakingly obvious knowledge they set out to create a new fun campaign for Ritz crackers, arguably the most iconic cracker brand around.
To kick off the campaign, these wild posters – more inside.
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