Hasta La Creative!

I noticed that New Yorker, Fred Wilson, used Gridskipper to find Blue Bottle Coffee in San Francisco this weekend (while looking at colleges with his daughter).

I learned to drink coffee in San Francisco, so the topic is one I have passion for. So does San Francisco lifestyle book, 7×7.

7×7, in effort to provide context for what it calls “the third wave” in coffee culture, quotes Joel Pollock, head roaster at Stumptown in Portland (an even more advanced coffee market):

“When you’re roasting coffee, you’re caramelizing sugars, there’s the potential for citric notes, herbal notes, floral notes. But when you roast dark, you’re taking all these notes and turning them into carbon—and that’s the same carbon if you’re working with coffee from New Guinea or a piece of chicken.”

I love the way this man talks about coffee.