Hasta La Creative!

No matter what office building you go to in America, there is a better than average chance that someone will be wearing either a polo or oxford shirt with the Ralph Lauren Polo Logo strategically embossed on the upper left side of the shirt. This logo is intended to signify a superior quality and craftsmanship that the Ralph Lauren company has spent years meticulously cultivating. The donning of “the pony” is supposed to imply that you are a discriminating consumer who has an attention to style and sophistication.

 

Let me tell you the real story from the “normal guy’s” perspective. I probably own twenty of these shirts and I am the most unsophisticated gent this side of Carrot Top. I wear them because I know they will always be the same. This means I do not have to try them on, can order them online, and know they match most of my pants. And I know I am not alone. Guys are all about ease, they care very little about clothes and less about their appearance. I base this on the fact that t-shirts, ball caps, cargo pants and Casual Friday are all male intended. We started with Garanimals early in life and have never veered far from it. As a matter of fact, the pony is an animal. Why do I think Ralph Lauren knew this all along?