Aug 24

Reggie Bush Helps Wendy’s Build on Its Breakfast Momentum

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Wendy’s has recruited another former pro athlete named Reggie–this time, retired running back and current TV commentator Reggie Bush–to hype its breakfast menu. The new spots, from agency VMLY&R, are themed for college football and tailgating season, continuing the gag that has superstar athletes flipping the script on the traditional player-fan dynamic. Bush, for instance,…

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