Sep
28
Red Robin Calls in a Facebook Favor From 1,500 Fans
Posted in: Uncategorized
CHICAGO (AdAge.com) — Casual-dining chain Red Robin has begun using GoRecommend, an application that asks consumers if they'd like to post a recommendation on their Facebook page when they seem to have had a particularly pleasant experience. The chain is addressing a challenge many brands are trying to tackle in social media: how to turn passive fans into real brand ambassadors.
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