Readers Won’t Carry The Payload, Not Today, And Not Alone

Paywalls are a huge turn-off. So why do publishers, including Adpulp, put them in the reader’s way? Because content is a commodity and publishers of every variety are barely scraping by, that’s why. According to Digiday, “third-party micropayments — in the United States at least — have flopped.” I find the pronouncement a bit harsh […]

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